"This is my underwear"
A self proclaimed compulsive doodler who likes to sit and have ideas all day long. His underwear, ie. sketchbooks have a great energy and you can tell from looking at them that he loves the creative process.
"Graphic Design is a weapon"
Johnny described the 'Paint' advert for Orange as "safe, pretty and charming" but then went on to present the notion of adverts having a political subtext that can sometimes be quite "nasty." Essentially the message in this ad is saying to us; 'here, have more' and puts the question out there that if something so simple can manipulate, how far can you take things? What can you do with a project? This is a great example of the good and the bad involved in our role as a visual communicator. It was interesting the way he described Norman Clein and how he has laid bare the way in which he directs people with such subjection that he feels guilty whilst loving doing so at the same time.
Advert for Orange
'Paint'
His work is linear and playful. I find his aesthetic quite interesting, and what I love most is the way Johnny doesn't separate design from art. I think this makes it easier for the process to flow naturally, just to think of design as contemporary art. This was a really funny, engaging and interesting lecture and I loved watching Hardstaff's work and hearing his beliefs and confessionals.
Clients also include Sony, LG, Radiohead and MTV. See his showreel here.
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