A clipping from yesterdays paper, displaying Victoria Beckham's latest shoot for Armani. The brief article stands to highlight the relationship between fashion consumption (projected by advertisements and magazines) and body satisfaction in women. A change has been seen in the the way cigarettes and alcohol are promoted, and now in the ever ethical world we live in, this is becoming a key topic for scrutiny.
The campaign, which was photographed by world renowned fashion photographers Mert Alas and Marcus Piggott is set to appear in fashion and lifestyle magazines and on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. Their work is heavily shaped by digital manipulation, and they admit to caring a lot about appearance - spending lengthy time in hair, make-up and post production.
After my dissertation feedback session, and agreeing that my proposal (the modern fashion magazine as a vehicle for communication and consumption) was too open I think that this could be something that influences and ties in with the direction that I decide to take.
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