YCN

On tuesday (17th November) - Alex came from YCN to familiarise us with the program.  Having challenged past competition briefs in year one and two of D&AD I already recognised a lot of the lectures content.  I love that YCN have encouraged companies to write creative briefs for a multitude of design outputs and it was interesting to see how how the agency has evolved over past years and also what goes on aside from the competitions.  Past examples were key to getting us on the right conceptual and visual path.  The winner of the Arsenal competition brief was a great example.  I was surprised it was chosen on concept and then refined at a later date, and how fab that he got work from entering this.  Alex reiterated that it can move you on leaps and bounds and open many doors.  I think I need to stop worrying about making something good (this often leads to producing nothing at all) and to just get on with my conceptual skills as these are probably my strengths.  I'm excited that we have been given the briefs with enough time to hopefully enter this year, but all I want is to produce something that I am finally happy with.  That would be ace!