Momentum (Wk 2)

The reality of industry is that you will get some briefs that are made for you... and unfortunately some that most definitely aren't. When William Hill meets The Ryder Cup... sadly, for us it was the latter. Leanne & I tried our hardest to answer the brief, to make decisions and to speak with conviction about an idea that we thought was absolute bollocks.

On the plus side, it was a learning curve and if anyone is in need of outrageous golfing puns... please contact either Leanne or myself, we now have the art of golfing lingo down to a tee.