Gaining Momentum

It's true what they say: research is key, experience the brand, and get the "brands in your hands".

Then comes the core thoughts. Find one and push it out... but in doing so make sure that you have lots of fun!

Momentum taught us to explore where we can take our campaigns through experiential and guerilla modes of advertising, the importance of substance before visual style, and when you throw in a little of the kopparberg, maoam & cad's I think Leanne & I had our most enjoyable/successful workshop so far!