Dinosaur - It's Alive:

The Co-operative -

by Dinosaur.

This week, Leanne and I move on to our two week stint with Dinosaur. The Co-operative is one of their biggest clients and the work done for them displays some simple but well executed art direction and copy, setting the tone for what is expected of us and our Co-op brief. The line of communication is clear and straight to the point.

In short, our brief is to design a campaign that develops a new concept for the Co-op's sponsorship of The British Music Experience, the existing 2010 work (below) is a humorous approach that engages with a younger audience.

Research underway, Leanne and I are in search of the 'big idea' - something that is widely experiential and can be pushed out across a variety of medias.

Momentum (Wk 2)

The reality of industry is that you will get some briefs that are made for you... and unfortunately some that most definitely aren't. When William Hill meets The Ryder Cup... sadly, for us it was the latter. Leanne & I tried our hardest to answer the brief, to make decisions and to speak with conviction about an idea that we thought was absolute bollocks.

On the plus side, it was a learning curve and if anyone is in need of outrageous golfing puns... please contact either Leanne or myself, we now have the art of golfing lingo down to a tee.

Gaining Momentum

It's true what they say: research is key, experience the brand, and get the "brands in your hands".

Then comes the core thoughts. Find one and push it out... but in doing so make sure that you have lots of fun!

Momentum taught us to explore where we can take our campaigns through experiential and guerilla modes of advertising, the importance of substance before visual style, and when you throw in a little of the kopparberg, maoam & cad's I think Leanne & I had our most enjoyable/successful workshop so far!

Briefed with Love:

Thanks to Love Creative for teaching us the ins and outs of solid thinking, how to develop ideas with heart and soul, and for the honest feedback & industry insight. For teaching us that we shouldn't be afraid to not be serious... to strive to identify the correct p.o.v - and in doing so appreciating the beauty of simplicity and in expressing it well. For making us aware that we shouldn't be trapped by social media. Thanks for making us understand what it takes to be memorable, to always have the BIG idea, and how to take that forward. Thanks for the beer & doritos.