The Co-operative -

by Dinosaur.

This week, Leanne and I move on to our two week stint with Dinosaur. The Co-operative is one of their biggest clients and the work done for them displays some simple but well executed art direction and copy, setting the tone for what is expected of us and our Co-op brief. The line of communication is clear and straight to the point.

In short, our brief is to design a campaign that develops a new concept for the Co-op's sponsorship of The British Music Experience, the existing 2010 work (below) is a humorous approach that engages with a younger audience.

Research underway, Leanne and I are in search of the 'big idea' - something that is widely experiential and can be pushed out across a variety of medias.