Work Placement at McCann Erickson.

I just finished a week long placement at MECH.  It was insightful to see first hand how the creative team operates and I spent time sitting with Designers, Art Directors, Copy Writers, and the Motion graphics team (all of which were super friendly!)  I met a couple of people in the office who have graduated from D&AD MMU within the last few years and it was a great opportunity to ask loads of questions on how to get your book seen and get into the industry - as well as collecting a few contacts upon the way.

I had never heard of a Copy Writer before, but having seen how they work together with the Art Director and how the two roles overlap I think this could be a direction that I would love to follow in.  I love being creative with words and writing and it is another aspect of generating ideas and taking them further.  I feel like this will help me to tackle future briefs better, now that I understand the roles and the strategies that they use.  All I need now is a creative other half...

The only downside to this placement was that I wasn't given anything to do no matter how much I asked.  I was promised a live Durex brief at the start of the week, which didn't come in until my last day and the two women who were to brief me were out of office.  I was really looking forward to the opportunity to doing some work or showing my book and getting feedback.  The creative director apologised for this and asked me back for another week.  I have been told that I can go back anytime, and offered a portfolio crit so hopefully when I follow this up I will have more of a full on placement and be able to show them what I can do.

Big clients include Durex, Aldi, Scholl, UPS, Clarks, NHS....

       Scottsdale/Adidas:   A store famous for adidas in a city famous for rain.