Vogue:

Don't Panic.  My response.

"Je Veux, Tu Veux... I want, you want..."

Popular, in demand, sought after - happening.

It starts with one, then we all follow.  We all evolve with the constant flux of culture, fashions & fads.  Vogue being a French derivative determined the concept and language of the outcome; which is a materialistic and sheepish representation of the present tense.

This was a great side project for me, as it allowed me to think laterally in terms of a response.  I don't usually work in an illustrative style so it was great to push myself out of my comfort zone and explore something technically different.  I may still tweak this before I print it but hopefully I have produced something extra for my journal and portfolio.  Most importantly I have produced something with lots of development and experiments behind it within a quick turn around.

And if you likey, you have til sunday 28th february to vote - here is the link so no excuses - please, and thank you.

Outcome: A2 Print // Copy & Concept: Vouloir - the present tense of to want.

The Copperfield

Anna and I recently approached a local restaurant concerning their menus/promotional material. It is quite an up-market and traditional restaurant and we felt that the existing articles did not capture the quality of their business. This is a self initiated brief that we have volunteered to do to help push the business' profile even further, and to also try out a bit of creative team work...

We spent tonight looking for inspiration, faulting the existing pieces, and setting ourself mandatories:

• Make the traditional modern and fresh (simple in style)
  
• Use colour and format to stimulate imagination
• As the menu changes frequently, a template design would be useful
• Must be cheap to reproduce as will often be reprinted and updated
• Must work with existing logo

Named after David Copperfield, we have taken inspiration

from old book covers and their intricate patterns.

We also really liked this die cut Corbis sample catalogue,

a modern layout but with the potential of a traditional underlay.