A-B development.

More Staycation experiments.  Feedback has been really helpful and I have been trying to develop clarity through additional copy.  Feedback suggested I highlight the movement of A-B so I have dropped the "beside the seaside" line as it was distracting and slowing down/confusing the message.  I have placed this within a web link instead, and hopefully by doing so this shows that there is supporting medias and creates a company identity that is intent on driving tourists to British coastal towns.

I am now beginning to experiment with text to create a different feel.